Cole Brennan

ShopRite's fishmongers set us apart from competitors. To highlight both how knowledgeable we are AND how fresh our seafood really is, we developed TV and online video campaigns to let the seafood shine.

Paperbird, ShopRite's private label, gives clean freaks some much needed relief.

Over 50 years of ShopRite's CanCan Sale using the same CanCan song called for a remix.

To reach our hispanic audience in an authentic and vibrant way, we dove into the traditions, the flavors, and the feels.

The sights and smells of ShopRite's fresh baked goods really pull shoppers in. This campaign highlights how irresistible a croissant can be.

MuscleTech came to our team with a simple ask: a social campaign to drive foot traffic in stores for their newest pre-workout . Their timeline, however, was not so simple. We had 10 days to concept, create, and launch a two-month campaign. We presented two different directions, which we created and ran simultaneously for A/B testing.

To show off alllll the ways ShopRite helps customers save, we needed a super-savvy shopper. "Jack" was born.

Unfortunately Jack got a new job on CSI and a not-so-nice agent. RIP Jack, we had a good run.

ShopRite prides itself on sourcing unique produce. These online videos put them front and center, in a sexy way.

Bowl & Basket, ShopRite’s private label, released a new line of 17 premium soups. A step above Campbell’s, they’re something to be craved (and not just on a chilly day!)

A new line of cold cuts called for a HOT campaign. Cue the club music.

Duquesne Light Company does so much more than keep the lights on. But Pittsburghers didn't know it yet. My team rebranded DLC and showed the city what it really means to be Larger than Light.

Anything is possible with pantry staples from Bowl & Basket.

Fairway Market is the quintessential New York City grocery store, where you can explore a world of international flavors and beloved classic brands.

This Times Square billboard perfectly captures Fairway's deep roots with the city itself, while building on our new subway-inspired brand guidelines.

One Main Financial wanted a rebrand to make them stand out among the many financial institutions. We pitched two visual directions and got a very nice thank you email.

Giant Food wanted to give their customers actual solutions on social.

ShopRite needed to get the word out about prime rib being 4.99/lb. So we made this jingle-driven commercial that’s impossible to get out of your head.

Great Wolf Lodge needed to let people know that it’s more than just a water park. We came back to them with an episodic YouTube series that explains to both kids and parents that the vacation destination is an all-encompassing, all-included adventure.

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We also created a #TailsFromGreatWolf UGC campaign that drove over 16,000 submissions with a CPE of just under 50 cents.

To help Bubba's rebrand, my team focused on the fresh, proprietary blend that goes into their huge burgers. From moo to mmm. 

Pittsburgh ADDYs- Finalist
Integrated Brand Identity

Our post-covid holiday ad felt especially timely.